Disclaimer		Advertisements often contain qualifying statements that explain why the advertised price/product might not apply in all cases. In print ads, these are almost always in small font at the bottom of the page where they are easily overlooked. On TV/radio, they occur at the end of the ad, usually spoken so quickly you can hardly understand them. This is so as not to distract from the ad's message, even though they must be included as a legal disclaimer. The limitations of followup data, however, are potentially so significant that these "disclaimers" need to be stated in the very beginning, boldly and clearly. They must be kept in mind by all - neonatologists, pediatricians, parents and attorneys. They should be recognized for what they are - potential confounders of the truth.