Design is like pornography - most people can't define good design but they know it when they see it! And the design of your web page definitely will be the first thing the user sees when visiting your site. Remember, design is not the most important element of a web page - content is. Visitors come to your site for the content. However, design is the most important element of a web page, once the user is already there. Good design eases navigation, improves user-friendliness and can increase the rate of return visits to your site. Besides, design is fun!! And you, as a non-designer, will be prouder of a well-designed web site than you will be of its content.